TRANSPARENCY
TRANSPARENCY
This is how your garment is made.
WHAT YOUR SKIN REALLY WANTS
Designed according to bio-circular principles
Fibers with a focus on biodegradability – details by material on the product page
Naturally derived
From certified or controlled wood sources
Resource-efficient
TENCEL™ fibers: at least 50% lower CO₂ emissions and water consumption than generic lyocell and modal.
Breathable
Natural moisture regulation for a dry skin feel
Soft Core Fabric - Natural. Functional. Designed for biological circularity
Soft as barely anything at all, breathable with every movement - our Soft Core Fabric combines comfort with a material concept consistently designed for circularity.
Rooted in nature
The foundation is TENCEL™ Modal x Micro fibres – made from wood, a renewable resource sourced from certified or controlled forests. Timber harvesting is aligned with the forests' capacity to regenerate, helping secure the long-term availability of this valuable resource.IT WORKS
With their natural moisture regulation, TENCEL™ Modal x Micro fibres help keep skin feeling comfortably dry.
Their distinctive structure absorbs moisture and releases it again – for a balanced, fresh feel when worn.
Flexible. Responsible.
For even more freedom of movement, we combine them with ROICA™ V550 – a premium stretch fibre from Asahi Kasei. It carries the Cradle to Cradle Certified® Material Health Gold certification for particularly safe ingredients – and is classified under the Cradle to Cradle standard as a material for the biological cycle: designed to one day return to nature.Our approach
A fabric that adapts to your skin – and, through consciously chosen materials, takes less from the earth step by step. We deliberately avoid components containing microplastics. Just conscious comfort – in its softest form.
Made in Europe
Fabric from Austria, made in Portugal
Fairly produced
Regularly externally audited (SMETA)
Short distances
Regional supply chains
Quality Control
Personally checked, step by step
PRODUCTION - Fair. Local. Conscious.
Conserving resources, securing the future
According to the Higg MSI, producing our TENCEL™ Modal fibres uses up to 68% less water and generates up to 71% less CO₂ than generic modal. That means less impact and more awareness – for clean air, clear water and healthy soil.
Made regionally
Our fabric is made right in Austria – with short transport routes, high quality standards and respect for people and the environment. This keeps value creation in the region – close, transparent and traceable.SEWN IN EUROPE
Our collection is made where craftsmanship, responsibility and quality come together – in Portugal. In selected workshops with whom we have worked in partnership since 2021. Here, every piece is carefully sewn, checked and finished – not in mass production, but at a considered pace.Fairness and transparency
The people who make our clothing work under conditions that are regularly audited externally, including according to the SMETA standard. Short distances, open communication and mutual respect form the basis of this collaboration. We visit regularly to see the processes for ourselves. This is how we ensure that every piece meets our high standards for quality and comfort.
Directly from Hamburg
No intermediate storage
Reduced-CO2 shipping
Shipping via DHL GoGreen Plus
Plastic-free packaging
Completely plastic-free
Sent with love
Packed by hand & prepared for shipping
SHIPPING - Thoughtful, direct, from Hamburg
from Hamburg
Every piece you order is carefully packed by hand by our fulfilment partner in Hamburg – the city where our founder Jenne lives and where the magic of OH OH OM begins.No intermediate warehouse, no unnecessary journeys.
We work with a shipping partner who shares our values: care, mindfulness and respect for people and the environment. Why does that matter to us? Because we think from start to finish – and believe every step counts.
Fewer emissions, honestly calculated
For shipping within Germany, we use DHL GoGreen Plus. This reduces the greenhouse gas emissions of our shipments by at least 95% – not through offsetting after the fact, but through direct investment in electric vehicles, alternative fuels and heat pumps across DHL's logistics network.We always package without plastic. More about GoGreen Plus: www.GoGreenPlus.de
Air out instead of washing
For a longer service life
Dry gently
Save energy, protect fibers
Easy-care
Easy to use
Consciously preserved
Sustainability begins at home.
CARE - Made to last
Treat your piece with the same care that went into making it.
Wash it according to the care instructions and let it air-dry – this protects the fibres, saves energy and helps it keep its shape.
Washing and drying
It's best to wash soft pieces, such as those in our Core Collection, separately from cotton items or in a laundry bag, as cotton fibres can act like sandpaper on delicate materials. You can iron or steam at a low temperature – take care not to overheat the fibres.Everyday care
Because the material is very soft, light deodorant marks may occasionally show. You can easily remove them with a damp cloth. Often, airing your piece is enough instead of washing it – this is gentler on your clothing and saves resources.Store trousers and jumpsuits folded in half over a hanger or laid carefully on a shelf – this helps them keep their shape and softness.
Research & Development
We are constantly testing new materials – together with our suppliers.
Growing in partnership
Development with producers
Transparency first
Every product with origin & material details
On the way
Circularity is our direction – developed step by step
Our path to circularity
For us, circular thinking is not a certification, but a development principle: For every product, we base ourselves on the Cradle-to-Cradle concept of the biological cycle - materials that can be safely returned to nature instead of polluting it.
As an independent, small label, we consciously rely on certified partners instead of our own seal: Our ROICA™ yarn carries the Cradle to Cradle Certified® Material Health Gold seal - proof of particularly safe ingredients. But there is more to it than that: the Cradle to Cradle standard differentiates between materials for technical and biological cycles. ROICA™ V550 belongs to the second group - intended for a life that eventually ends back in nature instead of in the landfill. Our TENCEL™ Modal x Micro fibers are manufactured with at least 50% less CO2 emissions and water consumption* - our elastic band is made from certified organically grown cotton and FSC-certified natural rubber. The materials are certified – not us as a brand.
But let's be honest: not every part fulfills all of our goals today. Some materials – such as certain fasteners or woven tapes – are not currently available in biodegradable quality. We test alternatives and continually develop them further together with our partners.
On every product page you will find precise information about the material and origin - so that you can decide for yourself what you wear.
For us, circularity is not a trend, but an attitude. And every step along the way counts.
(*compared to generic modal, source: Higg MSI)